Local visibility is a lifeline for personal injury law firms. With over 90% of consumers turning to Google to find local businesses, a fully optimized Google Business Profile (GBP), formerly Google My Business (GMB), is not optional—it’s foundational. For personal...
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Why Exclusive Workers’ Compensation Leads Are Worth the Investment
High-quality workers’ compensation leads can mean the difference between a thriving caseload and missed opportunities. For law firms and legal marketers focused on personal injury and workers' comp cases, the choice between shared and exclusive leads isn't just a...
Solar Lead Generation: Inbound vs. Outbound. What Works Best?
As the demand for solar energy continues to rise, so does the competition among solar companies looking to capture the attention of qualified prospects. The right lead generation strategy is what separates successful solar installers from those struggling with...
Geo-Targeting Strategies That Actually Work for Personal Injury Lawyers
If you're running digital campaigns for a personal injury (PI) law firm, targeting the right audience by location isn't optional—it’s a core part of your success. Geo-targeting for law firms goes far beyond simply adding a city name to your Google Ads campaign. To...
Does SEO Work for Law Firms?
Common Misconceptions About Law Firm SEO Many lawyers avoid SEO due to misconceptions. Here are the most frequent ones: "People don't search for lawyers online." This couldn’t be further from the truth. According to the National Law Review, 96% of people seeking legal...
How to Get More Motor Vehicle Accident Leads
In today's competitive legal landscape, acquiring high-quality motor vehicle accident leads is crucial for law firms looking to grow their practice and secure a steady stream of clients. However, many firms struggle with effective auto accident lead generation, often...
